Social media platform that has been rising rapidly lately despite a slow start Bluesky now takes a more determined stance against imitation.

The company aims to increase the reliability of the platform by deciding to remove user accounts that want to hide their identities or pretend to be someone else. The move comes after research revealed that many of the most followed accounts on Bluesky have fake copies, demonstrating the platform’s commitment to user security.

Bluesky takes several important steps to ensure users verify their true identity. First, it’s not as easy for users to prove their identity as simply purchasing a checkmark as on some other platforms. You need to connect to your own website to verify your account, which is something most people don’t do. Additionally, Bluesky collaborates with famous people and companies to help verify their accounts. This strategy aims to prevent fake accounts and impersonation on the platform.

Verifying an account on Bluesky also brings some challenges for users. As one report noted, it can be confusing when someone verifies their account and their old username becomes available again. This causes Bluesky to create parody or fan accounts to prevent users from pretending to be someone else. Such accounts can be removed if their purpose is clearly stated, otherwise they may jeopardize the credibility of the platform.

These measures of the company do not ignore the need to hide the identities of users. Many users security or want to hide their true identities for personal reasons. However, tightening of authentication processes may challenge these users’ desire to remain anonymous. The platform is trying to find the balance between the need to stop counterfeiting and protecting user privacy. The company plans to develop new methods to achieve this balance, but it is not yet clear what these methods will be exactly.

European Union, Meta Platformsto for apps that abuse Facebook Marketplace. 798 million euros (approximately $840 million) imposed a fine.

The EU’s executive arm took the decision on the grounds that Meta had violated EU antitrust rules by linking its online listings service Facebook Marketplace to its personal social network Facebook and imposing unfair trading conditions on other online listings service providers.

In its statement, the European Commission stated that “Meta gained an unfair advantage over competitors by integrating Facebook Marketplace with the Facebook platform, and this negatively affected competition.” The Commission emphasized that these practices of the company violated EU antitrust rules and predicted a high fine.

The company said it would appeal the decision, but would comply with the process and work to initiate a swift and constructive solution to address the points raised by the European Commission. The company argued that the AB’s claims were false, claiming that Facebook users could choose whether or not to engage with Marketplace and that most did not do so.

This move by the European Union comes two years after allegations that Meta gained an unfair advantage by integrating the advertising service Facebook Marketplace. The EU launched formal proceedings regarding possible anti-competitive behavior by Facebook in June 2021, and in December 2022 expressed concerns that the company had linked the dominant social network Facebook to online posting services.

Facebook launched Marketplace in 2016 and expanded to several European countries a year later. The EU ruling argues that Meta is imposing Marketplace on people who use Facebook in an illegal “connection”; however, Meta denies that this claim violates users’ right to freely use the platform.

The company is one of the European Commission’s Marketplace’s largest established online companies in the EU. Sunday It claimed it had the potential to hinder the growth of locations, but there was no evidence it harmed competitors. The European Union reminded that companies may face fines of up to 10 percent of their global turnover due to antitrust violations.