Technology trends that are ready to reshape the near future have been announced. According to the research results, studies in the field of artificial intelligence, computing power and data technology will be the developments that determine the growth of the economy and businesses.

Mastercard has prepared a research on technology trends that will reshape the commercial activities and ways of doing business.

The results of the report, which deepens under the headings of artificial intelligence, computing power and data technology, discuss how the future will develop with technology and how it will transform our daily lives, commerce and industries.

Pointing out that sustainable innovation investments will accelerate this process, the report includes predictions on every field that touches our lives.

Smart virtual assistant market expected to reach $46 billion by 2028

There is a kind of explosion of innovation in the field of artificial intelligence against possible threats. There are many examples emerging for shopping, travel, gaming, entertainment and other industries.

When the report examines three artificial intelligence trends that are likely to have a major impact in 2024 and beyond, it is stated that sophisticated digital assistants, strengthened software development applications and efforts to combat malicious deepfake applications will come to the fore.

Generative AI, in particular, is expected to expand the power and reach of digital assistants, transforming them from simple task-doers into invaluable personal and professional assistants.

Such applications are evolving to perform a variety of tasks, from travel booking to nutrition, from life coaching to language translation. They are also better equipped to provide more personalized shopping guidance thanks to their human-like communication skills and ability to learn and understand specific user preferences.

The perception of reality of information technologies is increasing

According to the report, which points out that information technologies will be more integrated into daily life, this could enable a hybrid experience that blends the digital and physical worlds and offers an unprecedented level of reality, as if the user is living inside a movie.

As spatial computing technology develops in the coming years, it can integrate into our daily lives and transform shopping, commerce, education, healthcare, manufacturing, entertainment and more.

The spatial computing market, which has a rapid growth trend, is estimated to reach 620.2 billion dollars by 2032.

Spaces will be enriched with smarter experiences

Investments by technology companies point to a promising future for spatial computing. As hardware and software improve, this technology may become an integral part of our daily lives.

Advances in network technologies are poised to usher in a new era of automation, interconnectivity and intelligence. So advances in architecture, standards, and data transmission can bring smarter experiences to stores, offices, homes, and industrial environments.

Experiences that involve the mass movement of people, such as shopping, public transportation, and stadium entrances, can be automated.

Data mining will further develop

According to the results of the research, innovations in data technologies help businesses build their brands, gain competitive advantage, and strengthen data security and consumer privacy.

This chapter covers tokenizing data to expand its uses, using advanced analytics to uncover game-changing business insights, and new methods to protect data.

In data security, tokenization is described as a way to protect sensitive information, such as a credit card number, by replacing it with a random code (called a token).

But tokenization can also enable assets to be digitally represented on a blockchain or network, making them transferable, exchangeable and secure.

This technology can be applied to a variety of data types, from biometrics for authentication to customer reward points for easier redemption.

Banks will be able to offer more inclusive products for customers

This is developing technology trends They also increase each other’s influence. The commonality of artificial intelligence, computing and data technologies is transforming finance, retail, healthcare, education and more, leading to innovations far beyond the technology sector.

While AI improves data analysis and decision-making, computing power enables faster AI training and inference.

Spatial computing leverages AI-driven object recognition, and data becomes more valuable as it is fed into AI algorithms. New generation technologies enable banks to analyze large amounts of financial data more efficiently. It also offers better risk assessment and fraud detection and more personalized customer service.

Banks will increasingly leverage AI to optimize their operations and offer more sophisticated and inclusive financial products to their customers.