SEAT Ibiza, which was introduced to the market in 1984 and won hearts with its five different generations, became the brand’s best-selling model with a sales performance of more than 6 million units.

SEAT Ibiza celebrates 40 years of continuous innovation since its launch in 1984. The model, which is a turning point in the company’s success, has reached a sales figure of more than 6 million units in its five generations.

By combining the latest technologies and innovations in a car that is accessible to everyone, SEAT Ibiza has created great value, especially for young customers.

SEAT Ibiza MK 1: A new beginning (1984-1993)

The first generation SEAT Ibiza was a turning point for the company: it was the beginning of a journey that the brand would now continue as an independent manufacturer.

In the process of creating the MK1, which is the first car developed by the brand without a technology partner, in addition to in-house expertise, the expertise of partners such as Giorgetto Giugiaro in exterior design, Karmann in interior design and Porsche in powertrain was utilized.

MK 2: The birth and growth of Martorell (1993-2002)

The second generation SEAT Ibiza was launched in the early 1990s. The car, which was also designed by Giorgio Giugiaro in close cooperation with the Martorell Design Center, adopted an aesthetic approach with more rounded lines and an emphasis on aerodynamics and sportiness.

The biggest impact of the car, which featured more advanced equipment and more mechanical innovations, was that SEAT moved its headquarters in Martorell one step further. The launch of the car, whose engineering processes were completed at the Martorell Technical Center, marked the beginning of factory operations at these facilities. This development was a major turning point for SEAT.

MK 3: Engineering, efficiency, power and dynamism (2001-2009)

Introduced at the Bologna Motor Show in 2001, the third generation Ibiza signaled a significant advance in production quality, engineering, dynamic performance and design language.

Legendary designer Walter de Silva worked with the Martorell Design Center to bring new energy and sportiness to the product range. The undeniably striking silhouette of the third-generation SEAT Ibiza emphasized the car’s increased agility.

Thanks to the new “Agile Chassis concept” used throughout SEAT Ibiza’s product range, the car has gained extraordinary dynamic capabilities. Performance features have been further increased by raising the power bar with engines up to 130PS.

MK 4: Design meets technology (2008-2017)

SEATtook a new approach for the fourth generation Ibiza. Building on previous versions, the development team aimed to combine a new design language with the most innovative technologies available. While these studies continued, the 25th anniversary of the start of production of the car was celebrated in 2009.

In addition to the debut of designer Luc Donckerwolke’s “Arrow Design” concept at the front, the use of sharp geometric lines and the evolution of the brand’s classic “Dynamic Line” towards the sides have given the new Ibiza a distinctly sporty appearance. This model was introduced to the market with a 3- and 5-door body, as well as a station wagon version.

MK 5: Digital revolution (2017-present)

The fifth generation Ibiza was designed to meet the changing demands of customers: it had to preserve the style, passion and dynamism that the brand represents, while also making Ibiza part of the era of environmental awareness and digitalisation.

Developed in Barcelona on a completely new platform – the Volkswagen Group’s MQB-A0 platform – the SEAT Ibiza offered superior technological content, driving dynamics and comfort. Designed by Alejandro Mesonero-Romanos, the Ibiza’s silhouette perfectly reflected the SEAT DNA, characterized by the full LED triangular headlights and the double protrusions on the sides of the body.

The fifth generation became the safest model in the history of the brand. New advanced driver assistance systems such as Lane Assist, Side Assist and Traffic Sign Recognition ensure safety regardless of driving conditions. Journey Assistant technology provides semi-automatic driving regardless of speed, providing confidence on both long and short journeys.