Samsung is considering a new premium smartphone brand to end iPhone dominance
According to the news of South Korea-based E-Today, Samsung is considering a radical change in its brand strategy in order to compete more strongly with Apple’s iPhone series in the high-end smartphone market.
According to the news of South Korea-based E-Today, Samsung is considering a radical change in its brand strategy in order to compete more strongly with Apple’s iPhone series in the high-end smartphone market.
The company is exploring the possibility of introducing a new premium brand in a bid to boost its image and attract more affluent customers. Samsung has been using the Galaxy brand for a long time in all its phones, ranging from entry-level to flagship models. However, it is thought that this broad strategy may have weakened the brand’s perception in the premium segment. Although it is the leader in global smartphone shipments, Samsung is known to have difficulty finding the success it is looking for, especially in the highly profitable premium segment dominated by Apple.
Inspiration from Hyundai’s Genesis Success
The company’s new brand strategy idea is based on an important source of inspiration from the automotive world. When Hyundai launched the Genesis brand in 2015, it made a successful entry into the luxury vehicle segment and managed to increase the market reputation of the brand. Genesis quickly became one of the leaders in the global premium car market, increasing Hyundai’s profitability. Samsung aims to achieve similar success by adapting this strategy to the smartphone industry.
The company’s competitive pressure is becoming more pronounced, especially among younger consumers. A study by Piper Sandler reveals that 90% of American teenagers use iPhones, while a Gallup poll in South Korea shows that 64% of consumers in the 18-29 age group prefer the iPhone. This rate rises to 75% among young women, revealing the company’s difficulty in winning over the new generation of smartphone users.
At CES 2024 held in Las Vegas, Samsung’s Global Marketing President Lee Young-hee stated that the very comprehensive structure of the Galaxy series could create confusion among consumers and weaken the premium perception of flagship products. This statement gave clues that Samsung was considering a different premium brand strategy.
Internal Work Has Begun for the New Brand
The company evaluates the feasibility of its new premium brand strategy. for is conducting internal studies. This analysis includes the market impacts, marketing costs and long-term benefits that a new brand will bring. If the strategy is successful, it may be possible for Samsung to regain a strong position in the high-end smartphone market, especially against Apple.
The W series phones, which the company has been successfully marketing in the Chinese market for several years, stand out as one of the examples of the company’s approach to a separate premium product group. Models such as Samsung W25 and W25 Flip reflect the company’s goal of creating a stronger brand perception by focusing on different segments.
It will become clear in the coming period whether this strategic change will enable Samsung to make its flagship devices more prestigious and regain its competitive advantage over Apple.
Mobile
The Tecno Pova 7 series was introduced globally: five new models, maximum performance
Tecno officially introduced the new generation Pova 7 series, which targets game and performance -oriented users.
Tecno officially introduced the new generation Pova 7 series, which targets game and performance -oriented users.
Following the Pova Curve 5G, which was introduced in India last month, the series, which was now opened to the global market, consists of five different models: POVA 7 Ultra 5G, Pova 7 Pro 5G, Pova 7 5G, Pova 7 (4G) and Pova Curve 5G.
The POVA 7 series comes with the ambitious design language that the brand calls the “Intertexual Space Ship”. Mini-LED status light, renewed Hios 15 user interface and integrated artificial intelligence features are among the prominent points of the series. Vehicles with AI integration include Functional solutions such as Ask Ella, AI Writing, Circle to Search and AI Studio. The devices are also supported with remarkable color options and the theme compatible accessories.
The Tecno Pova 7 Ultra, which is at the top of the Pova 7 series, attracts attention as a performance monster. Reinforced with the MediaTek Dimensity 8350 Ultimate chipset, the device offers a 6,000 mAh battery, 70W cable, 30W wireless and 10W reverse charging support. In addition, a 12 -layer Hyper Cooling system with steam -room, 4D vibration engine and Dolby atmos -supported double speaker system takes the game and media experience to the highest level. Thanks to the Freelink Connection feature and AI Anywhere portal, the integration between the devices is also very powerful.
The POVA 7 PRO 5G carries the DNA of the Ultra model and includes artificial intelligence vehicles with the same charging capabilities. However, the fact that it is more affordable makes it attractive for those who want to “offer the flagship experience more accessible”.
Pova 7 5G stands out as the ideal option for those who want Basic 5G experience. This model, which has a minimalist design, powerful performance and AI functions, offers an ideal balance for mobile players and multi -task users.
The POVA 7 (4G), the entrance level model of the series, maintains its stylish triangular rear panel design and attracts attention in its segment. The device, which maintains 30W wireless charging support, makes its smartphone experience simple but strong with AI -supported vehicles.
Pova Curve 5G is in India as a differentiating model in the series with its inclined screen already on sale. This model is expected to become widespread in the global market. Tecno will launch the POVA 7 series in the Middle East, Southeast Asia, South Asia (especially India) and Latin America. While each device appeals to different budgets and usage habits, the common points are the ambitious steps in performance, design and AI integration.
Hardware news and contents
New Sleeping Monitor with Upper Arm: Index Sleep Monitor introduced from Garmin
Garmin introduced the Index Sleep Monitor device, which he designed specially designed for advanced sleep tracking by moving his investments in health technologies one step further.
Garmin introduced the Index Sleep Monitor device, which he designed specially designed for advanced sleep tracking by moving his investments in health technologies one step further.
This new product targets users who do not want to wear traditional smart watches overnight. Developed to be attached to the upper arm, the device has a soft and breathable velcro fabric strap. With a minimalist design, Index Sleep Monitor does not contain a screen or physical key, and the belt can be washed on the machine when removed.
The device follows REM, light and deep sleeping phases as well as heart rate variability (HRV), blood oxygen saturation (pulse ox), skin temperature, respiratory rate and body movements. All collected data are analyzed every morning to create a personalized sleep score. This score covers many parameters from sleep quality to stress level. The device, which is synchronized through Android and iOS with Garmin Connect application, offers users the opportunity to see past data, compare different periods and integrate with other Garmin products.
Index Sleep Monitor also contains special features for women’s health. Skin Based on temperature data, menstrual cycle and ovulation windows can be monitored more precisely. A smart vibrating alarm system is activated in the light sleeping phase and offers a more natural and uncomfortable awakening experience. Offering a battery life until 7 nights, the device is available with a price tag of $ 169.99. The Index Sleep Monitor, which comes with a two-dimensional option, SM and L-XL, is expected to start delivery in July and distribute it with a 3-week shipping time.
This new product of Garmin, not only collecting sleep data, but also aims to provide users with multi -faceted analyzes such as daily recovery, stress level and body Battery. This makes it a strong and comfortable alternative for wearable technology users.
Mobile
OnePlus enters the gaming world: Brand New Gaming series is on the road
While the mobile gaming world was growing rapidly, OnePlus broke the silence and confirmed that it was working on a brand new phone series for players.
While the mobile gaming world was growing rapidly, OnePlus broke the silence and confirmed that it was working on a brand new phone series for players.
The company reportedly developed a “Gaming” line that will challenge brands such as Redmic, Asus Rog Phone and Lenovo Legion, known for its performance monster devices.
Special hardware for players: Larger battery, triggers and high -level chipset sets
OnePlus’s approaching game phones aim to make a difference not only at the aesthetics or software level, but at the direct hardware level. In the new series:
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Flagship processors (Probably Snapdragon 8 Genes 4 or Dimensity 9400),
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Physical trigger keys to increase the gaming experience (Like on Razer Phone),
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Huge batteries to support long game sessions,
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Screens with high renovation speed and advanced cooling systems can be included.
These features show that the company is not only powerful, but also long -term and stable performance.
Unfortunately, this new series of OnePlus initially only in the Chinese market on sale will come out. However, in the past, the brand first introduced some of its devices in China and then introduced them to the global market. Therefore, if the device is successful in China, it is not a surprise that it takes its place on the shelves in large markets such as India, Europe and the USA.
Which brand will be affected by this move?
The company’s game phone series, Redmagic, Asus Rog Phone, Lenovo Legion and even Poco F5 Pro will be a serious competitor in the game -oriented smartphone market. OnePlus, known for its strong hardware and user experience, offers products for players and may take the competition to the highest level.
A official release date or device name has not yet been announced. However, it is expected to be introduced in China in September or October. It is also possible to introduce the first device of OnePlus under a special sub -brand, such as “OnePlus Ace Gaming Edition .