Samsung Electronics equips smart and adaptive displays with Samsung Vision AI that redefine user interaction and daily life. Introducing Vision AI and its newest innovations at the First Look event at the CES 2025 Fair, Samsung; offers this technology in its widest range of products ever, including Neo QLED, OLED and QLED.

Samsung At the Electronics CES 2025 First Look event, Samsung introduced Vision AI and shared the latest advances in AI-powered displays and other devices designed to enrich daily life. Samsung also introduced the QN990F Neo QLED 8K TV, the newest flagship among Samsung products, and shared with the participants Lifestyle TVs that reflect the company’s vision of “transforming screens into adaptable, smart homemates that facilitate and enrich daily life” and exciting updates in future display technologies.

Samsung Vision AI: Smart and adaptive displays

Samsung Vision AI represents the next step in Samsung’s journey to deliver smart, intuitive and on-screen experiences. Thanks to Samsung Vision AI, which has autonomous capabilities to perceive its surroundings, adapt to user preferences and provide intuitive features, screens are turning into smart home companions that are more fun, offer easier interactions and integrate into connected lifestyles.

At the heart of Samsung Vision AI are personalized features that redefine how users interact with their screens.

• Click to Searchprovides instant information, such as who the actor on the screen is or what the content is being viewed, without interrupting the viewing experience.
• Live Translation supported by on-device artificial intelligence translation modeleliminates language barriers with real-time subtitle translations, allowing viewers to enjoy global content seamlessly.
• Generative Wallpapertransforms screens into dynamic and personalized art canvases, allowing users to create images that match their taste or feeling.

Beyond personalization, Samsung Vision AI with SmartThings ecosystem integrates and reinforces the central position of displays for smarter living:

• Home Insightsoffers real-time updates about the home environment, including security alerts and daily updates. Thus, users have peace of mind whether they are at home or away from home.
• Pet and Family Carekeeps an eye on users’ loved ones by detecting unusual behavior of both pets and family members. This solution increases comfort by automatically adjusting room settings, such as dimming the lights when the child falls asleep, and offers real-time updates and recordings via TVs.

Samsung Vision AI, which also contributes to image and sound quality, makes every content on the screen fascinating. Artificial intelligence-supported image and sound technologies on the device analyze contents and environmental factors in real time; dynamically adjusts images and sounds to deliver an optimized experience.

Samsung supports artificial intelligence innovations with open collaborations

Samsung Vision AI, which includes various third-party AI platforms, offers unlimited potential, paving the way for smarter and personalized experiences and the expansion of the AI-powered display ecosystem. In collaboration with Microsoft, Samsung also announced its new Smart TVs and Smart Monitors with Microsoft Copilot feature. With this collaboration, users can seamlessly search for information about the content on the screen using the remote control or voice commands; can explore a wide range of Copilot services, including receiving personalized content recommendations accessible from the screen. Redefining the capabilities of screens with the Samsung Vision AI it developed, Samsung offers personalized and smart experiences that adapt to users’ needs, simplify their routines and improve their daily lives.

The era of artificial intelligence displays: Samsung Vision AI is available in the widest range of products

Samsung makes a difference in artificial intelligence-supported display technologies with Samsung Vision AI features integrated into its most comprehensive product series ever, including Neo QLED, OLED, QLED and The Frame models. This expansion underscores Samsung’s commitment to bringing smart and adaptive displays to more users and redefining what’s possible in home entertainment and smart living. At the forefront of announced innovations, the Neo QLED 8K QN990F is Samsung’s most advanced TV to date, boasting high performance and stylish design, and is designed to deliver smarter and AI-driven experiences. TV powered by the latest NQ8 AI Gen3 Processor; from a range of on-device AI features that enhance image quality, audio clarity and overall viewing experience. benefits from:

• 8K AI Upscaling Pro: It upscales low-resolution content to stunning 8K quality, delivering detail and improving clarity in every frame.
• Auto HDR Remaster Pro: It analyzes every frame of the content and enriches it with scene-adaptive color expansions to deliver realistic visuals and vivid colors even in dark scenes.
• Adaptive Sound Pro: It uses artificial intelligence to parse and optimize audio components such as speech, music and sound effects. Thus, it presents sounds clearly and balanced.
• Color Booster Pro: It enriches color expression with artificial intelligence-driven scene analysis and advanced image processing capabilities for each frame.
• AI Mode: It recognizes content with artificial intelligence support and organizes and optimizes images and sounds by using TV area analysis to provide the optimum viewing experience in any environment.

Ultra-thin with a minimalist design QN990F stands out as a premium home entertainment device that combines the latest technologies with aesthetics. With its advanced features and elegant design, it supports all kinds of living spaces with high performance and aesthetics, offering a truly sophisticated entertainment experience.

Samsung Art Store rolled out to more TVs and The Frame Pro introduced

By introducing the Samsung Art Store to more TVs and launching The Frame Pro, the new member of the Frame series, Samsung continues its determination to blend art and technology. These innovations reinforce Samsung’s mission to make art more accessible, personalized and integrated into daily life. Samsung Art Store now features more than 3,000 exclusive works from prestigious global partners like MoMA. Among these are works by Magritte and Basquiat. The collection, which has been expanded specifically for 2025, is offered not only in The Frame and MICRO LED series, but also in Neo QLED and QLED models. Thus, users who want to turn their screens into personalized art galleries have more opportunities than ever before. This step marks a new milestone in Samsung’s commitment to enriching homes with dynamic art experiences.

To contribute to The Frame series, Samsung introduced The Frame Pro, the newest model in the series that enhances the art and entertainment experience with advanced Neo QLED image quality. The new member of the series has improved local dimming technology for brighter colors, sharper contrasts and deeper blacks. Supported by the NQ4 Gen3 AI Processor, The Frame Pro offers a higher level of image quality in both artworks and video content compared to the previous series. Additionally, with the innovative Wireless One Connect feature, The Frame Pro enables more flexible installations that blend seamlessly with its surroundings. Further strengthening its bond with the art world, Samsung collaborated with Art Basel and made The Frame the official art showcase of this globally celebrated event.

Art Basel Chief Growth Officer Hayley Romer, Regarding this development, he said, “Our mission is to add strength to the art world. That’s why having Samsung as our official global showcase partner makes it easier for us to overcome physical and digital barriers; enabling more people to experience art in innovative and meaningful ways. “By bringing world-class works into their homes through The Frame and Samsung Art Store, art lovers can transform the way they relate to and appreciate art,” he said.

The future of display technologies is taking shape

Samsung continues to reimagine the role of displays. New products that offer more than technology provide meaningful and personalized experiences while improving daily life. Samsung introduced The Premiere 5, the industry’s first interactive triple laser ultra-short throw (UST) projector, at the First Look 2025 event. Developed to redefine home entertainment, The Premiere 5 has an interactive touch feature that allows users to interact directly with the screen. Projecting images onto everyday objects with the goal of delivering creative and immersive experiences, this innovation combines high-quality projection with versatile functionality, powered by Samsung LightWARP technology.

Samsung also demonstrated its commitment to shaping the future of display technologies with the MICRO LED Beauty Mirror. This innovative mirror display combines advanced reflectivity and transparency with personalized beauty insights, demonstrating how the latest technologies can enhance daily routines. Leveraging innovative beauty solutions developed by Korea’s leading cosmetics company, Amorepacific, the mirror analyzes the user’s skin type and recommends specific products to make personal care more intuitive and effective.