OPPO, one of the world’s leading smartphone brands, announced that it has renewed its partnership with the Union of European Football Associations (UEFA) for the next three seasons.

OPPO renewed its cooperation agreement with UEFA as the “Official Smartphone Partner”. The announcement of the agreement was made at a special event attended by OPPO Overseas Marketing, Sales and After-Sales Services President Billy Zhang and UEFA Marketing Director Guy-Laurent Epstein. In addition, the living legend of football, Iker Casillas Fernández, made a surprise participation in the event, meeting with fans and introducing the latest OPPO products and artificial intelligence technology.

In his speech at the event, Billy Zhang said: “For the last two years, Union of European Football Associations Our collaboration with has highlighted our shared values ​​of bringing together and inspiring fans of all generations. “We look forward to strengthening this partnership over the next three years, bringing fans closer to the games through OPPO’s imaging and AI technologies, and dedicating more resources to bringing the magic of football to young players and the global football community.”

Union of European Football Associations Marketing Director Guy-Laurent Epstein said: “Over the past two seasons, OPPO’s smartphones and technologies have enriched the UEFA Champions League experience for fans around the world with advanced imaging and artificial intelligence capabilities. “We now aim to take our cooperation even further and ensure that more people feel the passion of football and get inspired by the Champions League,” he said.

Mobile imaging and artificial intelligence technologies will power the Champions League

With over a decade of mobile imaging technology experience, OPPO developed the “Matchday Phone” for football fans. Combining superior telephoto and night shooting features, OPPO smartphones help fans capture exciting moments in the stadium, capture clear shots from high stands, and capture vivid colors and details during evening matches.

To bring football fans even closer to the excitement of football, OPPO invited football legend Iker Casillas Fernández to unveil the latest OPPO AI Studio feature at the partnership renewal event. OPPO will continue to increase the engagement of football fans with innovations in artificial intelligence and generative artificial intelligence features such as AI Studio and AI Eraser over the next three seasons.

OPPO’s support for sports will continue increasingly

In the coming seasons, OPPO will expand its commitment to football by launching a series of youth football development programs around the world in countries such as Spain, Mexico, Egypt and China. Through these initiatives, OPPO and UEFA will provide resources and support to young football players and community football clubs, inspiring them to realize their football dreams.

OPPOOver the past two years of its UEFA Champions League collaboration, has captured and celebrated countless important moments using powerful imaging technology. Under the renewed partnership, OPPO will continue to work closely with UEFA over the next three seasons to provide opportunities for more fans to enjoy football matches and experience how OPPO technology increases the excitement at UEFA events.