BMW has officially announced the new generation i4 series, which he plans to put into production this summer. With the comprehensive optimizations, the i4s, which offer significant improvements in terms of both performance and battery guarantee, raise the bar in the electric sedan segment.

Representing the top point of the series, the i4 M60 XDrive reduces its predecessor M50 to the throne. This double -engine hardware produces a total of 593 horsepower – this figure not only indicates an increase of 50 horsepower compared to the previous model, but also offers a higher power than the BMW’s gasoline M4 CS model. The i4 M60 reaches a speed of 15 km/h in just 3.7 seconds and offers a 465 -kilometer range on a single charge according to the WLTP measurement method.

EDrive35 and Edrive40 models at the entrance level are also with new semiconductor materials updating. Silicone carbide component power electronics increases the charging efficiency and driving economy and makes the range of 428 kilometers and 510 kilometers in Edrive40. Although BMW seems to be slightly different compared to the official figures of the previous versions, the average range of 4.5 %announced, but the real world benefits of new technology in daily use stand out.

On the other hand, BMW adds assurance to the i4 owners in the United States. The free repair guarantee comes into play when the battery capacity of all i4 models under 8 years of age and which do not exceed 161,000 kilometers fall below 70 %. While this step reinforces brand loyalty, it will be positively reflected in the second -hand value.

The new BMW i4s will begin to leave the factories as of July 2025; In a short period of time, it will be ready for order and delivery by taking their location in the showrooms. The new standards of the electric sedan in meeting both performance and daily user expectations will once again bring the i4 series to the pioneers of electric mobility.

The XPENG launched the new electric hatchback Mona M03 Max at a price of 20,000 USD.

Providing a smart driving in the city without requiring additional subscription, this vehicle is separated from other competitors in its segment. The M03 Max is supported by the AI ​​Turing Smart Driving System developed by XPENG and uses two NVIDIA ORİN-X chips with a total of 508 Tops operation power. This high processing power; It combines perception, decision -making and control functions on a single platform and allows faster and reliable autonomous driving.

27 different sensors and surround reality screen are working to monitor the vehicle around the vehicle and to detect roads, signs, obstacles. In this way, the driver can benefit from artificial intelligence -supported autonomous driving feature without any deduction even in manual steering mode. In addition, autonomous driving support from the point to advanced park features and point to point.

Mona M03 Max’s smart cockpit is working on AI Tianji System 5.7.0 software to increase in -car experience. This new version contains more than 300 new features and works integrated with XPENG’s XGPT language model. The updated voice assistant can control more than 90 %of the vehicle’s functions and respond to commands in less than a second. Thanks to the deep thinking mode, free -flow chats are possible, while the context is aware of awareness answers. Thus, the various requests or questions of the driver are more effectively processed.

The interior is also preferred high -level hardware. The M03 Max’s middle console features a 15.6 -inch touch screen, while 18 loudspeakers and 7.1.4 surround sound layout promises a quality entertainment experience during driving. The driver’s seat has a three -zone waist support and massage function and offers extra comfort on long journeys. Side mirrors provide an aesthetic appearance with their frameless designs, while heating, automatic folding, memory and back inclination features are offered. In addition, the vehicle, the supported driving is active, the blue light indicator indicates the situation.

The M03 MAX is offered for sale with two different range options. The standard version offers a range of 502 km and 600 km range, while the Plus version meets the various needs of users with 515 km and 620 km range options. These range values ​​are an important advantage for urban and intercity journeys.

Since XPENG launched the Mona M03 Pro model in August 2024, Chinese electric vehicle initiatives between He reached a delivery figure of 120,000 units and broke a record. Currently, the Mona M03 MAX’s global launch calendar has not been announced, but the company has announced that future MONA models will be opened to international markets. This strategy of XPENG can further increase the impact of the brand in the growing home market.

There is a rapid transformation in the electric vehicle (home) market, and Tesla once seems to have ended with the rise of domestic brands in the Chinese market. The new data reveals that there is a significant change in consumer preferences.

A recent UBS survey revealed a significant change in Chinese consumer trust. Only 14 %of the respondents now see Tesla as the best home brand. This means a significant decrease in only 18 %from 18 %and the 30 %summit in 2020. On the contrary, Xiaomi, which turns into an automotive player from domestic giants byd and smartphone manufacturer, is rapidly gaining popularity. The UBS attributes this rise to “strong product offers”, “technological innovation” and most importantly, “pricing that better meet market expectations”. In China, consumers no longer see Tesla as a technology leader and generally prefer domestic brands.

Tesla’s preference rate decreases globally

This decrease is not just a local phenomenon. Globally, the percentage of consumers who call Tesla the best home choice fell from 22 %to 18 %. Even in the United States, the main market of Tesla, only 18 %of potential home buyers now see Tesla as their primary choices; This rate was 22 %in 2024. In Europe, Tesla’s preference share fell to 15 %and found itself behind Root -based German automobile manufacturers Audi and BMW.

The Canadian market, especially Quebec offers a more striking picture for Tesla. Incens, an affordable hydroelectric and private home enthusiast base, a leading home market in North America, Quebec, Tesla’s sales has experienced a significant decrease. The data from Société d’Ssurance Automobile Duebec (Saaq) reveals that Tesla delivered only 524 vehicles in Quebec in the first quarter of 2025. This is a surprising decline of 87 %compared to the same period in 2024.

The pause in home incentive programs contributed to a general decline in a general decline in the Canadian home market during the first quarter, but Tesla’s significant sharper decline points to deeper problems. The company decided not to import more vehicles to Canada in this quarter due to lack of demand.

A few factors came together in Canada to create this “perfect storm” in Canada. Beyond the incentive pause, the company faced the debate for claiming that thousands of suspects in the amount of 42 million CAD, which he later described as accumulated business. In addition to the problems, the Canadian government put a 25 %customs duty on Tesla vehicles in response to trade disputes in April, which led to price increases. The combination of these factors effectively erode Tesla’s Quebec market, which once promised hope.

The rapid rise of Chinese rivals

In the meantime, Chinese competitors earn both their hearts and wallets and transform them into sales. Xiaomi saw that the SU7 sedan reached only 26,223 sales in April, and that month he left Tesla’s 3rd in China behind. The newly introduced YU7 SUVs have been directly opposed to Tesla’s popular model Y’s and promises features such as city-level supported driving and a large information-entertainment screen, all of them are presented at a competitive price point.

BYD continues its relentless rise by leaving Tesla behind in Europe for the first time in April 2025. BYD recorded 7,231 electric cars in Europe that month, increasing 169 %compared to the previous year, while Tesla’s new vehicle records in Europe fell by 49 %to 7,165 vehicles. In China, in early May (5-11 May), the BYD recorded approximately 68,000 vehicles in a single week, while Tesla’s deliveries decreased by 69 %to 3.070 with a decrease of 69 %compared to the same week of the previous year. Tesla’s general sales in China decreased from March to April 28,731 with a 60 %decrease.

Local Chinese electric car brands are underlining Tesla both in terms of features and price. Mona 03 of XPENG, Model 3 approximately half It offers smart driving features to its price. Xiaomi and other local manufacturers now offer vehicles equipped with urban navigation (Noa) capabilities in a price range of approximately 24,900 €. In contrast, Tesla’s full autonomous driving (FSD) system continues to be a costly option and faces difficulties in fulfilling its promises in a complex Chinese driving environment.