In line with its “Copy Nothing” philosophy, Jaguar showed the TYPE 00 concept, which it shaped with bold forms and proportions to inspire future vehicles, for the first time during Miami Art Week.

Jaguar continues its fearless, original and dramatic transformation, embodying the brand’s creative vision in physical expression. Jaguar’s innovative design approach Exuberant Modernism reflecting the philosophy TYPE 00 It strongly represents the new identity of the brand.

Developed with a unique and innovative design perspective, TYPE 00; Going beyond electric vehicle design norms, it is offered with a long engine hood, curved roof line, moving back profile and 23-inch alloy wheels for a dramatic silhouette.

The symbols in TYPE 00, which reflect Jaguar’s energetic new identity, are inspired by the brand’s rich heritage and emphasize the transformation with the “Leaper” element, a valuable sign of its origin. Jaguar’s brave new face, TYPE 00, also draws attention with its flat surfaces. The glassless rear trunk lid and the panoramic roof with glass compatible with the body create a sculptural impression. Representing Jaguar in its simplest form, TYPE 00 symbolizes fearless creativity.

TYPE 00: Jaguar’s New Creative Philosophy The Physical Expression of Exuberant Modernism

“TYPE” prefix; The origins of the brand go back to pioneering models such as the E-TYPE. The first zero in the name refers to zero exhaust emissions.

The second zero represents its status as the first vehicle of the new generation. TYPE 00; It creates a dramatic silhouette by going beyond the traditional boundaries of electric vehicles with its visionary design, long bonnet, curved roof line, 23-inch alloy wheels and fastback sporty profile.

Exuberant Modernism

Jaguar’‘s new creative philosophy is expressed with three basic features at every point the brand touches. These characteristics are manifested both as an innovative artistic visual identity and in the way it engages with customers.

• Enthusiastic: Alive, free and brave. It shows in the tools designed and the experiences offered.
• Modernist: Future-oriented, curious and inspired by the world. Respectful of the past but also independent.
• Influential: Holistic, sensual and extraordinary. Creating meaningful connections with customers.

This creative approach redefines both Jaguar’s design approach and customer experience.

Recapturing the Spirit of Jaguar: TYPE 00

TYPE 00 is a precursor to the next Jaguar generation that will recapture the spirit and essence of the brand at the highest level. Creating a completely new approach to design and engineering, the Jaguar Electric Architecture (JEA) has been developed from the ground up to enable TYPE 00’s striking vision. This exclusive technology platform guarantees to offer customers a fascinating driving experience, impressive handling and superior comfort.

Jaguar’s latest electric vehicle technologies and inspiring designs are aimed to make the brand stand out in the increasingly monotonous electric vehicle (EV) market. The first model of the new generation Jaguar family produced in England will be a four-door GT that will be introduced in late 2025. While this vehicle targets a range of up to 770 km on a single charge according to WLTP standards, a range of up to 321 km can be achieved in just 15 minutes with fast charging.

Striking Exterior Design
TYPE 00; Its new silhouette displays a confident stance with its vertical and sharp surfaces. The uniquely designed headlight signature emphasizes the corners of the vehicle, giving it width and ensuring it stands firmly on the ground.

The side profile stands out with bold proportions, and on each side Jaguar’s “Leaper” figure is laser-etched into the hand-finished brass plate. This plate opens impressively when the rear camera systems are activated, and becomes visible only when needed, like the charging pots and front air intakes.

Displaying a bold stance in its rear design, TYPE 00 creates a sculptural effect with its glassless trunk lid and panoramic glass roof compatible with the body. The rear fascia is completed with distinctive horizontal Strikethrough lines that conceal the strikingly wide taillights and emphasize the power and size of the TYPE 00.

TYPE 00 Introduction: Two Different Design Interpretations

Just like the two E-TYPEs first shown at the Geneva Motor Show in 1961, the introduction of TYPE 00 includes two different interpretations of Jaguar’s new design vision. Satin Rhodon Rose The color model is a reference to the pastel colors of Miami’s iconic Art Deco architecture. “Miami Pink” It was called. This color is inspired by the distinctive rose color that brass metal turns into over time. This color has a striking Inception Silver Blue It is accompanied by a colorful TYPE 00. “London Blue” The color called is inspired by the Opalescent Silver Blue color of the 1960s.

Charming Interior

When the double-winged butterfly doors and the new generation tailgate are opened, a modern interior with exuberant proportions similar to the exterior is revealed. The awe-inspiring cabin stands out with three handcrafted brass lines running the length of the interior. One of these lines forms the 3.2-meter brass spine in the middle of the cabin, which separates the two instrument panels.

The travertine stone serves as a base that supports the seats and the central spine. Inspiring the interior’s richly layered tonal color palette, woven fabrics enhance the sense of craftsmanship. The wool blend, inspired by hand-woven yarns, covers the two seats, the sound bar and the upholstery.

Produced in Ford Otosan’s state-of-the-art assembly facility in Craiova, Romania, and with electric motors assembled in the company’s factory in Halewood, England, the electric Puma Gen-E adds a new energy to extraordinary driving pleasure.

Its compact crossover has become a legend among customers in Europe. Puma It reveals its distinctive feature with its improved exterior design in the Gen-E version.

Its new electric motor enhances the Puma driving experience and delivers best-in-class efficiency, contributing to its impressive driving range. Puma Gen-E makes long journeys accessible by offering a range of up to 376 km on a full charge, while its urban range of up to 523 km allows you to travel in the city for days without charging. When connected to a fast charger, a 10-80% charge can be completed in just 23 minutes. It also challenges the Puma ST with its impressive 8-second 0-100 km/h acceleration time.

Electric Puma Gen-E stands out as one of the most efficient vehicles in its class with an energy consumption of only 13.1 kWh/100 km. This feature both provides long range and minimizes environmental impacts.

More Space, More Freedom

Besides performance and efficiency, its compact electric motor means even more luggage space. Puma’s innovative MegaBox luggage storage area has been upgraded to GigaBox, creating a storage area that is 2 times larger than before. This means up to 574 liters of space with the rear seats in place. This capacity is more than some large SUVs can offer. The 43-liter front trunk, which makes good use of the space freed by the gasoline engine, offers an ideal space to store accessories that can be taken even if the rear trunk is full.

Design and Digital Innovations

The new Puma Gen-E draws attention with its bold “shield” design. This design, which replaces the traditional grille, is inspired by the Ford Mustang Mach-E electric SUV model, giving the vehicle a more aerodynamic and modern appearance. A sporty rear spoiler and unique alloy wheel designs contribute to the vehicle’s sporty appearance, allowing the Puma to block oncoming airflow for even better performance.

In the interior, two ergonomically positioned high-resolution screens give the driver the feeling of being in control at all times. With Ford’s latest generation SYNC 4 infotainment system and wireless Apple CarPlay / Android Auto, applications and information are synchronized between smartphones and the vehicle without using cables.

The new, elevated center console provides extra storage space for storing personal items. The front armrest is movable to be adjusted to the most comfortable position on a long journey and includes a wireless charging unit to charge phones during the journey.

Advanced Driving Technologies

Puma Gen-E also makes driving easier in and outside the city. The simplified electronic gear lever behind the steering wheel makes shifting between drive, neutral and reverse with fingertip control as effortless as reaching for the instruments. Selectable single-pedal driving makes gliding through city traffic even more comfortable in four different driving modes.

Intelligent Adaptive Cruise Control with Stop & Go and Lane Alignment accelerates and brakes smoothly to feel more natural. Speed ​​assistant provides great convenience in adjusting the cruise speed when entering or exiting bends, intersections and highways. In the city, the existing 360-degree surround-view camera system offers great comfort in all kinds of narrow spaces or when parking.