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Three out of every four executives see artificial intelligence technology as the most effective new technology.

Generative artificial intelligence (AI) has rapidly become a global sensation in recent years. Predictions about the potential impact of this technology on society, employment, politics, culture and business are in the news almost every day.

Business leaders are also following these opportunities closely and believe that productive artificial intelligence will truly change the rules of the game. KPMG Based on this fact, prepared the “Productive Artificial Intelligence – 2023” report, which reveals how senior leaders in the business world approach this transformative technology.

The report includes survey data from 300 managers from different sectors and regions, as well as the opinions of artificial intelligence, technology enablement, strategy and risk management consultants.

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The most effective technology will be artificial intelligence

According to the report, business leaders are deeply interested in the capabilities and opportunities that generative AI can unlock and believe it has the potential to reshape the way they engage with customers, manage their businesses and grow their revenues.

Across industries, 77 percent of respondents name generative AI as the new technology that will have the biggest impact on businesses in the next 3 to 5 years.

This technology is followed by other technologies such as advanced robotics with 39 percent, quantum computing with 31 percent, augmented reality/virtual reality with 31 percent, 5G with 30 percent and blockchain with 29 percent.

Artificial intelligence

First artificial intelligence solutions

Although only 9 percent of respondents have already implemented productive AI, the majority of businesses (71 percent) plan to implement their first productive AI solution in 2 years or less, according to the survey.

64 percent of participants expect the impact of productive artificial intelligence on their businesses to be moderate within 3-5 years, and 64 percent believe that this technology will help their businesses gain a competitive advantage over their competitors.

Executives expect the impact of generative AI to be most visible in corporate areas such as innovation, customer success, technology investment and sales/marketing. IT/technology and operations stand out as the top two units that respondents are currently exploring to implement productive AI in their businesses.

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Managers do not consider using artificial intelligence to replace the workforce

The report also shows that executives expect productive AI to have a significant impact on their workforce, but they mostly see this technology as a way to augment the workforce rather than replace it.

But managers also recognize that some types of jobs may be at risk and that there are ethical considerations in redesigning jobs. Nearly three-quarters (73 percent) of respondents think generative AI will increase productivity, 68 percent think it will change the way people work, and 63 percent think it will spur innovation.

Over time, this technology can enable employers to meet the demand for highly skilled workers and shift employees’ time from routine tasks such as filling out forms and reports to more creative and strategic activities. However, managers are also alert to negativities.

46 percent of respondents believe job security would be at risk if productive AI tools could replace some jobs. The most vulnerable positions, according to respondents, will likely be administrative roles (65 percent), customer service (59 percent) and creativity (34 percent).

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There are still some obstacles to artificial intelligence

The report includes information about the opportunities offered by artificial intelligence as well as the obstacles facing it. According to the survey, the biggest obstacles to artificial intelligence applications are lack of qualified talent, lack of cost/investment, and lack of a clear situation regarding jobs.

Considering the worst-case scenarios of unplanned, uncontrolled productive AI applications, not to mention organizational hurdles, it is not surprising that managers feel unprepared to implement this technology immediately.

Because today’s most important asset in the business world is trust, and this trust is in danger. While a majority (72 percent) of executives believe generative AI can play a critical role in building and maintaining stakeholder trust, nearly half (45 percent) also say this technology could negatively impact trust in their business if appropriate risk management tools are not used.

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Is Deepfake Becoming a Weapon of Mass Deception?

Approximately a quarter of the world’s population will go to the polls in 2024. Concerns are growing that disinformation and AI-powered fraud could be used to influence election results. Experts fear the consequences of deepfake samples becoming widespread.

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Approximately a quarter of the world’s population will go to the polls in 2024. Concerns are growing that disinformation and AI-powered fraud could be used to influence election results. Experts fear the consequences of deepfake samples becoming widespread.

Approximately two billion voters will go to polling stations this year to vote for their preferred representatives and political leaders.

This has the potential to change the political landscape and direction of geopolitics over the next few years and beyond, as important elections (including to the European Parliament) will be held in a number of countries, including the US, UK and India.

As fake images, audio and video clips of real people become more common, the possibility of AI-powered disinformation is causing increasing concern.

Fake news has dominated election-related headlines since it became a major story during the White House race in 2016.

Eight years from now, there is arguably a greater threat; A combination of disinformation and deepfakes that can fool even experts.

Recent examples of AI-generated election-themed content, including a series of images and videos circulated ahead of the election in Argentina and a doctored audio recording of US President Joe Biden, are likely to be a harbinger of things to come on a larger scale.

deepfake

World Economic Forum drew attention to the risk

Misinformation and disinformation were determined by the World Economic Forum (WEF) as the most important global risk of the coming period.

The problem with deepfakes is that the AI-powered technology has now become cheap, accessible and powerful enough to cause harm on a large scale.

This increases the ability of cybercriminals, malicious political actors, and hacktivists to launch persuasive disinformation campaigns and more temporary, one-off scams.

According to the WEF report, synthetic content will manipulate individuals, harm economies and disintegrate societies in various ways over the next two years.

A key challenge is that tools such as ChatGPT and easily accessible generative artificial intelligence (GenAI) will enable a wider range of individuals to participate in the creation of disinformation campaigns driven by deepfake technology.

In an election process deepfake, can be used to undermine voters’ confidence in a particular candidate. If supporters of a political party or candidate can be properly manipulated through fake audio or video, it will be a win for rival groups.

At the heart of this challenge is a simple truth: People tend to value quantity and ease of understanding when processing information. The more content we see with a similar message and the easier it is to understand, the more likely we are to believe it.

Add to this the fact that deepfakes are becoming increasingly difficult to distinguish from real content, and you have a recipe for potential democratic disaster.

deepfake

What are technology companies doing about this?

Both YouTube and Facebook are said to have been slow to respond to some deepfakes aimed at influencing a recent election.

This is despite a new EU law (Digital Services Act) that requires social media companies to block attempts at election manipulation.

OpenAI, on the other hand, announced that it will apply the Coalition for Content Provenance and Authenticity (C2PA) digital credentials for images produced by DALL-E 3. Cryptographic watermark technology, also tried by Meta and Google, is designed to make it harder to fake images.

But these are still baby steps, and as election fever grips the world, there are legitimate concerns that technological response to the threat will be too little, too late. Fake audio or video will be difficult to quickly track down and debunk, especially when spread in relatively closed networks such as WhatsApp groups or robocalls.

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Google is Working on Using Gemini in Headphones

Technology giant Google wants its artificial intelligence assistant Gemini to be used in headphones. The company is working on this.

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Technology giant Google wants its artificial intelligence assistant Gemini to be used in headphones. The company is working on this.

Google recently rebranded Bard, renaming it Gemini. The new, more advanced artificial intelligence service is available in places such as the USA, South America, Africa and Canada. Gemini will replace Google Assistant on Android and iOS. However, the Mountain View-based company has different plans, it wants to further spread artificial intelligence technology. The target is headphones.

The site 9to5Google reviewed the beta version (15.6) of the Google app and discovered that some work is being done to access the Gemini mobile app from headsets. However, it is not clear exactly when Gemini will be adapted and made available for headsets. A source familiar with the company said some headsets are compatible with older technology and there are hurdles that need to be resolved.

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According to The Information, the company will restructure by integrating artificial intelligence into its business processes. This situation will potentially affect 30 thousand employees. It is stated that the technology giant is considering reducing its workforce for its artificial intelligence move. The restructuring is expected to affect the advertising sales department the most.

Artificial intelligence is having a transformative impact on digital advertising revenue streams. It is estimated that layoffs may occur as the need for manpower in these jobs will potentially decrease. The addition of artificial intelligence to the workforce will affect customer support service as well as advertising sales. This strategic change is also compatible with the downsizing in various departments of the company.

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Artificial Intelligence

Apple surprised with its new artificial intelligence model

Apple attracted attention with its new artificial intelligence model. Here are all the details.

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Apple attracted attention with its new artificial intelligence model. Here are all the details.

Apple isn’t one of the top names in AI today, but the company’s new open-source AI model for image editing has proven how much it can contribute to the field. A model called MLLM Guided Image Editing was introduced, which uses multimodal large language models (MLLMs) to interpret text-based commands when processing images. To put it simply, this tool has the ability to edit photos according to the text written by the user. Although it is not the first vehicle to do this, the model that stands out with its more advanced features has already attracted attention.

Apple iOS 17.3's Device Protection Will Make Life Difficult for iPhone Thieves

The company developed MGIE with researchers from the University of California, Santa Barbara. Programs called MLLMs have the power to transform simple text into more detailed and clear instructions that the photo editor can follow. For example, a user edited a photo of pepperoni pizza to “make it healthier.” to organise If desired, MLLMs can interpret this as “add vegetable toppings” and edit the photo that way. We can say that as artificial intelligence develops, concerns also increase. It will now be very difficult to distinguish how real or not something is. Apple has also started to show its place in this field. It wouldn’t be wrong to say that the company’s new AI model has already attracted attention. This model, which will also be on the agenda of users, will be gradually made available.

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