Facebook Wants to Win Back Young Users
Facebook, which has recently begun to be seen as the “social platform of the elderly”, wants to change this perception and win back young people.
Facebook, which has recently begun to be seen as the “social platform of the elderly”, wants to change this perception and win back young people.
Facebook, which was extremely popular especially among young users when it was first released, maintained this feature for a long time. As the years passed and alternatives such as Instagram and TikTok emerged, young people began to turn to these applications. TikTok, in particular, has recently become the number one choice of Generation Z. As the young audience shifted to these applications, Facebook turned into an application mostly used by middle-aged people. Moreover, since its name began to be mentioned in this way, a perception of “old men’s platform” has emerged among young people. However, Meta is now determined to break this perception.
Meta is preparing to change its identity in order to attract young users to Facebook again. The company’s mission is to create a platform where young adults between the ages of 18-29 can communicate with each other, shop and follow developments. In this way, the company can win back young users. believes.
Aware that it has no choice but to attract young users in order to maintain the number of users in the coming period, the company intends to renew the platform to appeal to this audience from now on. But it may not be that easy. Because the latest research shows that the usage rate of the application among 13-19 year olds is only 32 percent. However, this rate is much higher on Instagram and TikTok. 80 percent of the 13-19 age group uses Instagram at least once a month. In TikTok, this rate is 72 percent.
Social Media
X collapsed? Why cannot enter x on March 10?
In 2023, Twitter, which re -branded as “X’, had a great deduction on Monday (March 10th).
In 2023, Twitter, which re -branded as “X’, had a great deduction on Monday (March 10th).
As of the morning hours, access to the platform has been interrupted and users became unable to enter the social media giant. Although the site seems to improve from time to time during the interruption process, stability could not be achieved and the problems continued throughout the day.
X Why did he collapse?
No official explanation has been made about the reason for the deduction. However, according to Down Detector and other deduction tracking sites, thousands of users reported access problems. When users tried to log in to Twitter, they could not install the main page or the application gave an error.
Such interruptions are usually caused by server -induced technical errors or unexpected system updates. However, Twitter, led by Elon Musk, has come up with some technical problems in recent years due to infrastructure changes and labor reduction.
Twitter is one of the giant platforms such as Facebook, Instagram and Tiktok and a medium used daily people. Suddenly the platform became inaccessible, led to a major reaction between users. Those who follow the news and the agenda on Twitter had to turn to alternative platforms.
Especially for journalists, investors, content producers and public institutions Twitter Since it is a critical communication tool, such deductions can cause serious disruptions. During the deduction process, many people, as an alternative telegram, discord and mastodon turned to platforms.
When will X be fixed?
For now, it remains unclear when Twitter (X) will return to normal. However, considering the world -wide popularity of the platform, the technical team is expected to try to solve the problem as soon as possible. While Elon Musk and the X team are expected to have an official statement, Twitter users are wondering how long the solution will take. The company is likely to make an announcement in the coming hours.
Social Media
Instagram will release a separate reals of Tiktok.
Meta plans to launch Instagram Reels as an independent application.
Meta plans to launch Instagram Reels as an independent application.
The company said that Tiktok wants to take advantage of the opportunity due to the uncertainty of the future in the United States. According to The Information, Instagram boss Adam Mosser mentioned the possibility of a separate reals application within the company. If the report is correct, the new application will mimic Tiktok’s slide video experience and aim to offer better video suggestions.
Meta is trying to attract Tiktok users by promoting long -formatic reals content and offering special financial incentives to content producers. Considering that the use of reals in markets such as India, where Tiktok is banned, it aims to have a similar growth in a possible Tiktok ban in the US.
Meta focused on developing independent applications for different usage scenarios in case. Previously separating Messenger from Facebook and making Threads as a Twitter/X competitor, the company has recently released a video editing application called Edits. The presence of Reels as an independent application can provide more video editing tools and content -forming support.
However, the independent practices that Meta initiated as a competitor to Tiktok in the past has not always been successful. Lasso, which was released in 2018, was closed because he could not attract the user’s attention. Now it is a matter of curiosity whether Reels will be successful as an independent practice.
Social Media
YouTube podcast number of audiences exceeded 1 billion per month
Youtube, every month More than 1 billion active Youtube To Podcast audience He reached and announced that this format has become one of the biggest platforms. Google’s company, especially The most used podcast platform in the USA also states.
Youtube, every month More than 1 billion active Youtube To Podcast audience He reached and announced that this format has become one of the biggest platforms. Google’s company, especially The most used podcast platform in the USA also states.
Although Youtube does not have a traditional podcast application, video -based content consumption also appears to shape the Podcast world directly. According to Youtube data, in 2024 American viewers consumed more than 400 million hours of podcast content per month in the living room devices.
Leaving Spotify and Apple behind
Youtube’s Podcast number is higher than the sum of Apple and Spotify. Spotify announced in 2023 that there were 100 million regular podcast listeners, while Apple was behind Spotify. This shows how Youtube has become a leader in the Podcast world.
Improving your youtube podcast experience
The platform continues to work to make Podcast content more accessible. Especially the Podcast experience in both video and sound format allows users to appeal to different preferences.
In addition, thanks to Youtube joint program, more and more podcaster content can translate. Youtube now sees Podcast publishers and video content producers in the same ecosystem. This shows that the platform will promote more content production in the Podcast world.
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