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Global AI communications company DeepL shared the results of a survey assessing the effects of Artificial Intelligence translation and localization in global businesses.

DeepL announced the results of the survey and report it conducted to understand how marketing teams in companies with more than 100 employees use artificial intelligence language tools. Research; Focusing on translation and localization, it examines the processes where translation preserves and transforms the text from one language to another, while localization includes cultural details by adapting the translated text to the needs of a specific market.

According to the shared survey results, AI translation tools have a strategic importance for companies in reaching the market in many countries. Comprehensive report data, which provides important information for companies targeting an expanded customer base, reveals the key role of localization and translation in the business world.

artificial intelligence

AI Provides Return on Investment for Businesses

DeepL‘s survey results, conducted with Regina Corso Consulting, show that the adoption rate of AI tools among businesses is high and provides an overall positive return on investment. The report also highlights the need to balance machine automation with human expertise, highlighting the desire to combine cutting-edge technology with human administration.

The notable results of the survey are as follows:

  • 96 percent of respondents reported that localization provides a positive return on investment.
  • 65 percent of respondents said they saw a 3x or more return on investment when they localized content.
  • 77 percent of participants declared that they use AI-powered writing tools, and 98% declared that they use machine translation.
  • 99 percent of respondents reported using AI translation reviewed by a human.

The survey and report results, which can be accessed from DeepL’s official website, take the company’s mission of eliminating language barriers one step further. Businesses and professionals who want to learn more about DeepL or the translation and localization survey [email protected] They can contact you at the address.

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Is Deepfake Becoming a Weapon of Mass Deception?

Approximately a quarter of the world’s population will go to the polls in 2024. Concerns are growing that disinformation and AI-powered fraud could be used to influence election results. Experts fear the consequences of deepfake samples becoming widespread.

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Approximately a quarter of the world’s population will go to the polls in 2024. Concerns are growing that disinformation and AI-powered fraud could be used to influence election results. Experts fear the consequences of deepfake samples becoming widespread.

Approximately two billion voters will go to polling stations this year to vote for their preferred representatives and political leaders.

This has the potential to change the political landscape and direction of geopolitics over the next few years and beyond, as important elections (including to the European Parliament) will be held in a number of countries, including the US, UK and India.

As fake images, audio and video clips of real people become more common, the possibility of AI-powered disinformation is causing increasing concern.

Fake news has dominated election-related headlines since it became a major story during the White House race in 2016.

Eight years from now, there is arguably a greater threat; A combination of disinformation and deepfakes that can fool even experts.

Recent examples of AI-generated election-themed content, including a series of images and videos circulated ahead of the election in Argentina and a doctored audio recording of US President Joe Biden, are likely to be a harbinger of things to come on a larger scale.

deepfake

World Economic Forum drew attention to the risk

Misinformation and disinformation were determined by the World Economic Forum (WEF) as the most important global risk of the coming period.

The problem with deepfakes is that the AI-powered technology has now become cheap, accessible and powerful enough to cause harm on a large scale.

This increases the ability of cybercriminals, malicious political actors, and hacktivists to launch persuasive disinformation campaigns and more temporary, one-off scams.

According to the WEF report, synthetic content will manipulate individuals, harm economies and disintegrate societies in various ways over the next two years.

A key challenge is that tools such as ChatGPT and easily accessible generative artificial intelligence (GenAI) will enable a wider range of individuals to participate in the creation of disinformation campaigns driven by deepfake technology.

In an election process deepfake, can be used to undermine voters’ confidence in a particular candidate. If supporters of a political party or candidate can be properly manipulated through fake audio or video, it will be a win for rival groups.

At the heart of this challenge is a simple truth: People tend to value quantity and ease of understanding when processing information. The more content we see with a similar message and the easier it is to understand, the more likely we are to believe it.

Add to this the fact that deepfakes are becoming increasingly difficult to distinguish from real content, and you have a recipe for potential democratic disaster.

deepfake

What are technology companies doing about this?

Both YouTube and Facebook are said to have been slow to respond to some deepfakes aimed at influencing a recent election.

This is despite a new EU law (Digital Services Act) that requires social media companies to block attempts at election manipulation.

OpenAI, on the other hand, announced that it will apply the Coalition for Content Provenance and Authenticity (C2PA) digital credentials for images produced by DALL-E 3. Cryptographic watermark technology, also tried by Meta and Google, is designed to make it harder to fake images.

But these are still baby steps, and as election fever grips the world, there are legitimate concerns that technological response to the threat will be too little, too late. Fake audio or video will be difficult to quickly track down and debunk, especially when spread in relatively closed networks such as WhatsApp groups or robocalls.

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Artificial Intelligence

Google is Working on Using Gemini in Headphones

Technology giant Google wants its artificial intelligence assistant Gemini to be used in headphones. The company is working on this.

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Technology giant Google wants its artificial intelligence assistant Gemini to be used in headphones. The company is working on this.

Google recently rebranded Bard, renaming it Gemini. The new, more advanced artificial intelligence service is available in places such as the USA, South America, Africa and Canada. Gemini will replace Google Assistant on Android and iOS. However, the Mountain View-based company has different plans, it wants to further spread artificial intelligence technology. The target is headphones.

The site 9to5Google reviewed the beta version (15.6) of the Google app and discovered that some work is being done to access the Gemini mobile app from headsets. However, it is not clear exactly when Gemini will be adapted and made available for headsets. A source familiar with the company said some headsets are compatible with older technology and there are hurdles that need to be resolved.

Google

According to The Information, the company will restructure by integrating artificial intelligence into its business processes. This situation will potentially affect 30 thousand employees. It is stated that the technology giant is considering reducing its workforce for its artificial intelligence move. The restructuring is expected to affect the advertising sales department the most.

Artificial intelligence is having a transformative impact on digital advertising revenue streams. It is estimated that layoffs may occur as the need for manpower in these jobs will potentially decrease. The addition of artificial intelligence to the workforce will affect customer support service as well as advertising sales. This strategic change is also compatible with the downsizing in various departments of the company.

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Artificial Intelligence

Apple surprised with its new artificial intelligence model

Apple attracted attention with its new artificial intelligence model. Here are all the details.

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Apple attracted attention with its new artificial intelligence model. Here are all the details.

Apple isn’t one of the top names in AI today, but the company’s new open-source AI model for image editing has proven how much it can contribute to the field. A model called MLLM Guided Image Editing was introduced, which uses multimodal large language models (MLLMs) to interpret text-based commands when processing images. To put it simply, this tool has the ability to edit photos according to the text written by the user. Although it is not the first vehicle to do this, the model that stands out with its more advanced features has already attracted attention.

Apple iOS 17.3's Device Protection Will Make Life Difficult for iPhone Thieves

The company developed MGIE with researchers from the University of California, Santa Barbara. Programs called MLLMs have the power to transform simple text into more detailed and clear instructions that the photo editor can follow. For example, a user edited a photo of pepperoni pizza to “make it healthier.” to organise If desired, MLLMs can interpret this as “add vegetable toppings” and edit the photo that way. We can say that as artificial intelligence develops, concerns also increase. It will now be very difficult to distinguish how real or not something is. Apple has also started to show its place in this field. It wouldn’t be wrong to say that the company’s new AI model has already attracted attention. This model, which will also be on the agenda of users, will be gradually made available.

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