According to the report of market research company IDC, vivo became the leader in the Chinese smartphone market with a market share of 18.5 percent in the second quarter of this year, achieving an annual growth of 17.1 percent.

vivo continues to develop devices that contribute to creativity and allow users to express themselves freely. Considering that mobile imaging is not only a natural result of technological developments but also a tool that reflects the emotions of users, vivo has been strengthening its R&D activities over the past decade, actively collaborating with leading optical companies, research institutions and imaging experts, thus enabling mobile imaging produces devices that reveal the endless possibilities of imaging.

Its work in imaging also gives vivo a significant market position. According to market research company IDC’s latest smartphone quarterly report, vivo became the leader in the Chinese smartphone market with 18.5 percent market share in the second quarter of this year, achieving an annual growth of 17.1 percent.

Yu Meng, vivo’s Vice President and Vice President of Imaging Technologies, expresses vivo’s vision with these words: “We strive to use technology to serve people, digitize the world, and bring digital experiences to people.

To achieve this, we are constantly strengthening in vivo imaging technologies and expanding imaging applications within the scope of both self-developed and jointly developed imaging strategies. By providing users with richer, more detailed and realistic images, we turn technology into a tool that will help people experience happy moments and achieve beauty.”

Focuses on versatile innovations in mobile imaging technology

In the age of mobile viewing, people can now create content using their creativity. Phones have become an extension of our senses; Cameras provide us with opportunities to capture, record and share our personal stories by capturing images that are close to the human eye.

Taking this into consideration, vivo has focused on versatile innovations in mobile imaging technology over the last decade. It has brought significant improvements in areas such as color, night shots, portraiture, motion and video. vivo’s X series has become the most notable and competitive example of these innovations. Starting with the X30 series, vivo has introduced a more professional level of portrait photography by adding the professional portrait mode.

The optical lenses in the X60 series have been improved with a comprehensive update to the entire optical system in the X70 series, and the X80 Pro introduces an industry-first Zeiss portrait micro gimbal. These innovations demonstrate that vivo is continually improving mobile imaging technology and providing innovative solutions.

The X90 series, on the other hand, is equipped with a Zeiss dual-focus portrait lens and also offers the ability to shoot the starry sky in an ultra-stable manner even when hand-held, allowing even non-professional photography enthusiasts to clearly record the beauty of the stars.

Finally, the X100 Ultra has also further expanded the scope and possibilities of mobile photography thanks to its 200-megapixel APO super telephoto technology. According to the data announced by vivo, sales of the vivo X100 series increased by 49.2 percent compared to the previous generation product, and the recommendation rate of this series for photography increased by a net 70 percent.

New camera features are on the way

In addition to all these, the human-focused camera mode of the X100 Ultra is planned to be used in the X100, X100 Pro and X90 series, respectively. Additionally, BluePrint sensor technology will be offered along with vivo’s VCS3.0 technology in the next flagship model. vivo will introduce the next generation flagship main camera sensor, developed with its business partners, with an advanced 22nm manufacturing process. This sensor will feature the industry’s first True-TCG HDR support, further improving HDR preview and HDR video performance.

The next-generation BluePrint algorithm matrix will provide a major improvement in long-focus shots and incorporate more than 1 billion parameters into the advanced visual artificial intelligence model. This will be the largest visual production model in vivo’s phones. In other words, thanks to new AI portrait algorithms, vivo’s imaging technology will perform better in backlight and night shots.

Vivo makes continuous improvements in imaging technologies; It carries out in-depth studies in three basic technology areas such as optics, algorithm and processing power. ‘vivo’‘s self-developed BluePrint imaging chip provides powerful computational support for image processing, ensuring that the photos and videos taken are clearer, more detailed and more realistic. Currently, vivo has established 7 major R&D centers around the world focusing on imaging technologies. The company has also built an R&D team of more than 1,000 employees and has invested more than $2 billion in imaging.

Establishes business partnerships with a win-win principle

In addition to technological developments, vivo also supports progress in mobile imaging with its business partners on a win-win principle. In 2020, vivo launched a global strategic collaboration with Zeiss, an optical company with more than a century of experience. The two companies have extensively collaborated on important issues such as lens materials of phone lenses, optical design, coating technology and optical simulation, and have jointly overcome various technical barriers and challenges in the field of mobile imaging.